But Why? A Design Podcast

Design is not just for designers. It is a requirement of everyone. It is the quiet force shaping how we live, move, work, and connect, from the chairs we sit on to the cities we walk through.


But Why? A Design Podcast explores the decisions and processes behind the things that shape our world, asking questions that keep design honest, human and curious.

Hosted by Eugene Hooks and Stirling Fletcher, But Why? A Design Podcast invites listeners into real conversations with the people behind ideas such as architects, makers, thinkers, and changemakers who challenge how and why design is done the way it is.

We do not talk at design, we talk through it. Sometimes we celebrate it, sometimes we question it, but always we aim to make it more approachable, grounded, and good for people and planet.

Subscribers get early access to new episodes, behind the mic reflections, design field notes, and thoughtful essays that expand each conversation beyond the audio.

Whether you are a practitioner, student, or simply design curious, you are in the right place to slow down, ask why, and be part of a community that believes good design belongs to everyone.

Why subscribe?

Subscribers get early access to new episodes, behind the mic reflections, design field notes, and thoughtful essays that expand conversations beyond the recordings.

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A space for curious minds to explore the stories, systems, and people behind the design of our everyday world.

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