Waste That Pretends to Be Value
The Linear Economy is widely known. Make - Use - Waste.
But there is something even worse happening every single day.......
The Never-Used Economy.
- Waste that presents as value.
- Waste that could be prevented with choice.
Think of the cables that come with every device. The TV stand you never need because you always intended on mounting it on the wall. The tote bag. The travel case. The accessory packs, adaptors, and other just-in-case components.
Materials extracted, manufactured and shipped with no purpose. Environmental impact for items that will likely never be used.
This is not consumer behaviour. This is system behaviour. It is a design choice.
An easy first start for makers/retailers wanting to start their circularity journey: Stop creating waste that no one asked for.
