In this episode of But Why? A Design Podcast, Stirling turns the lens toward Eugene and the origin of platFORMed.
What begins as a conversation about naming quickly becomes something deeper - a reflection on purpose, influence, risk, and the uncomfortable moment when success no longer feels aligned.
Eugene shares his pursuit of a holistic impact - not just in products or projects, but in systems, people and environments. The discussion explores the tension between security and soul, and the realisation that legacy is shaped not by position, but by influence.
The conversation explores:
The decision to leave security in pursuit of purpose
Designing a life, not just a career
Influence as a tool for environmental and human impact
Projects as leverage for systemic change
The tension between comfort, risk and legacy
Waste Watch: repair, responsibility and the ‘underused economy’
We hope you enjoy.
Keep questioning, keep exploring, and most importantly… keep asking, But Why?
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